Active foodies discover the flavors of the world with Whole Journeys

Food vendor in China (Photo Credit: Kathy Dragon)

Are you an active foodie? Whole Foods announced its new Whole Journeys travel program last week which is designed to connect active foodies with cultural and culinary traditions of worldwide destinations like The Basque Country in Spain, The Tea and Horse Route in China, The Dolomites in Italy, Turkish Delights in Turkey the Salman River in Idaho.

Enjoying local cuisine is a one of the many ways travelers experience a city’s culture and Whole Foods wants to make it easier for travelers to find local food that is unique and authentic.

Travelers walk, hike or bike through as they explore the foods, farms and events that make a region unique. While levels of exertion and food experiences vary, the itineraries are designed to support local communities, respect the environment and encourage travelers to share each destination’s unique food cultures with one another and the food producers themselves.

“Why we travel, where we travel, what we do and who we meet while we are there, and how we share the experiences when we return home, can affect positive change in the world,” says Kathy Dragon, executive director of Whole Journeys.

Whole Journeys’ makes its first departures in April 2013 with trips including a trip to a flavorful Turkish food festival, an epicurean biking tour in Italy, and a hike following the historic tea and horse caravan road in China.

Currently Whole Journeys offers a small portfolio of programs and guests can expect more trips in the U.S. and South America in the near future.

“Our programs are ideal for custom groups of family or friends as they can be adapted to focus more on a specific interest or region based on our network of trusted guides and producers,” adds Dragon.

Itineraries run from five days to two weeks. Most trips accommodate a maximum of 16 guests making the experience more intimidate than some tours that book larger tours.

“We’re all about authentic experiences and rich cultural connections. I encourage guests to open themselves to the culture in each destination, and share their own perspective with the people there. When the trip is over, everyone comes away with a wider worldview and, hopefully, a deeper appreciation for global diversity and food culture and traditions,” says Dragon.

Visit Whole Journeys for the 2013 itineraries currently available for booking.


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